<aside> 💡 Notion Tip: A compelling purpose statement is concise, memorable, and resonates with people. What is the fundamental reason your organization exists? Here's an inspiring example from Tesla.
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To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
<aside> 💡 Notion Tip: An aspiration statement communicates the long-term goals of a company. What impact do you want to have on the world? Here's Google's initial version.
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Our aspiration is to organize the world's information and make it universally accessible and useful.
<aside> 💡 Notion Tip: It's beneficial to establish a set of principles that guide the way you want to operate. Here's an example we appreciate from the team at SoftGist
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